[소통] Collaboration or Coincidence? Fans Speculate Over Possible BTS, BLACKPINK and CORTIS Connection

As anticipation builds for BTS’s long-awaited return, online discussions have shifted from comeback excitement to an even bigger question: Could multiple K-pop powerhouses be connected in this new era?

 

A Comeback Already Making Global Noise

 

BTS are preparing to release their new studio album “Arirang” on March 20, 2026, marking their first full-group project in nearly four years after completing military service. 

The album has already generated massive attention, with millions of Spotify pre-saves and sustained No. 1 placement on global countdown charts even before release. 

 

To support the album, the group is also launching the Arirang World Tour, scheduled to begin in April 2026 and run through 2027 across dozens of cities worldwide. 

 

The scale of this rollout has reinforced the idea among fans that this comeback is meant to redefine BTS’ next chapter.

 

Where BLACKPINK Enters the Conversation

 

At nearly the same time, BLACKPINK has been preparing its own major return, including a cultural collaboration with the National Museum of Korea tied to its upcoming EP Deadline. 

 

Both groups drawing heavily on Korean cultural themes in their projects has sparked discussion about whether the industry is moving toward a coordinated global showcase of Korean heritage rather than isolated releases.

 

However, no official announcement links the two acts musically.

 

The CORTIS Factor: Label Connections Fuel Rumors

 

Much of the collaboration speculation actually comes from the involvement of CORTIS, a newer group under the HYBE umbrella.

 

Promotional campaigns for BTS’ comeback included participation from labelmates such as CORTIS and TXT, who shared themed content tied to the same global messaging campaign. 

 

This cross-promotion led some fans to assume a musical crossover might be coming, even though the campaign appears to function as marketing synergy rather than a confirmed joint release.

 

CORTIS themselves have been gaining visibility internationally, including appearances connected to major global events like the NBA All-Star stage, signaling HYBE’s broader expansion strategy. 

 

Industry Trend: Parallel Promotions, Not Crossovers

 

K-pop analysts point out that simultaneous high-profile projects are increasingly common as agencies align releases to maximize global attention rather than merge artists creatively.

 

In fact, the current wave of comebacks by major acts reflects a broader effort to highlight Korean culture internationally through music, exhibitions, and partnerships. 

 

This suggests that what fans interpret as “hints” may instead be part of a coordinated cultural moment for K-pop’s global positioning.

 

 

So… Is a Collaboration Happening?

 

Right now:

 

✔ BTS comeback and world tour — officially confirmed. 

 

✔ BLACKPINK preparing a major project tied to Korean cultural promotion. 

 

✔ CORTIS involved in shared promotional ecosystems under HYBE. 

 

❌ No verified announcement of a BTS–BLACKPINK–CORTIS collaboration.

 

 

Until agencies release an official statement, the rumored mega-collab remains firmly in the realm of fan speculation.

 

 

✅ Bottom Line:

2026 is shaping up to be one of the biggest years in K-pop history—not because of a confirmed super-collaboration, but because multiple top-tier acts are returning simultaneously with culturally driven, globally targeted projects.