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Shilla Duty Free has set out to strengthen its global marketing by selecting Lee Jun-ho as its new promotional model.
2026.06.02 17:48
The recognition and influence built through hit dramas such as 'Red Sleeves' and 'King the Land' are expected to create synergy with the brand image.
It seems like a moment where the strategy of accelerating the penetration of overseas markets with Hallyu stars is drawing attention.
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