Do you know 'Navis' who made a surprise appearance at Espa's concert?

She made a surprise appearance at the Espa concert and became a hot topic

SM Virtual Artist Created by Entertainment ' Naivis Do you know?

I thought they were just 'virtual members' created for the purpose of promoting aespa.

They even released a separate album^^;;

The end of the Espa concert where Nabis appeared was just as good as the actual performance. ' Famous scene ' was selected as!

but...

Navis 1 Its presence has disappeared over the years .

away from the public eye , Debut Album ' Don (Done)' There is little activity as it does not receive much attention. .

The music video for Naibis is 1 YouTube views over the years 230 At the level of ten thousand , The debut stage didn't receive much attention either. .

SM Enter side

“ Naibis is not only about music but also webtoons , game , We plan to work in various fields such as brand collaboration. " But I said , 1 Now, years later, some are saying that it was a virtual box office failure. .

Artificial Intelligence (AI) Using SM There was interest in whether Enter's virtual artist Navis could surpass the real artist. , Eventually, the limitations were revealed .

Naibis was born from the entertainment industry's demand to capture the interest of the younger generation and the advantage of being less expensive than real celebrities. . Regardless of time and place , It has the advantage of not having any privacy risks, but in the end, it only ended up being a temporary buzz. .

Unlike real people, there is no bonding over time. , The limitation is that curiosity decreases as you see it often. . Virtual artist popularity 20~30 It relies heavily on the younger generation . They get interested quickly and then lose interest quickly when they get bored. . Especially as virtual artists began to proliferate, people's interest seemed to cool down more quickly. .

Industry insiders say “ Curiosity was largely responsible for the virtual artist craze " as “ To maintain popularity, you need to build a bond with your fans through face-to-face meetings like real celebrities. , Building a solid fandom based on this is essential. " He said .

Among the successful virtual artists are idol groups ' Play '(PLAVE) The degree is remarkable

It seems like Nivis needs to have a more active relationship with its fans if it wants to be successful!