E-Land New Balance Selects Espa Winter as New Model

New Balance, a global sports brand operated by E-Land World, announced on the 4th that it has selected Winter, a member of the 4th generation K-pop girl group Espa, as its new model.

New Balance has released a preview of its 'New Balance, Time to Winter' campaign video along with the announcement of its winter models.

The campaign carries the meaning that it is time to welcome a more shining winter with New Balance Active Down and Winter.

An official from E-Land New Balance said, "We are delighted to be working with Winter, who is gaining attention as a multi-talented K-pop icon," and "Going forward, we plan to convey the innovative values ​​that New Balance pursues to a wider audience and showcase various brand activities together with Winter."

The products Winter is wearing in the pictorial are: △Women's Active Short Goose Down △Glossy Ribbon Duffle Bag in Silver Color.

The product can be purchased through New Balance's online and offline channels. The Glossy Collection will also be available at the New Balance Seongsu-dong pop-up store commemorating the launch of the new Glossy Collection lineup starting on the 9th.

Aespa Winter has been selected as the new New Balance model! I hope it's a win-win for both Winter, the multi-talented K-pop icon, and New Balance!