“Time to Winter”… E-Land New Balance Selects ‘Aespa Winter’ as New Model

New Balance, a global sports brand operated by E-Land World, announced on the 4th that it has selected Winter, a member of the 4th generation K-pop girl group 'aespa', as its new model.

New Balance released a preview of the 'New Balance, Time to Winter' campaign video along with the announcement of the winter model. The campaign contains the meaning that it is time to welcome a more shining winter with New Balance Active Down and Winter.

An official from E-Land New Balance said, “We are delighted to be working with Winter, who is gaining attention as a multi-talented K-pop icon,” and added, “In the future, we plan to convey the innovative values ​​that New Balance pursues to a wider audience and showcase various brand activities together with Winter.”

Meanwhile, the products worn by Winter in the pictorial are ▲Women's Active Short Goose Down ▲Glossy Ribbon Duffle Bag in Silver Color.

The product can be purchased through New Balance's online and offline channels, and the Glossy Collection can also be found at the New Balance Seongsu-dong pop-up store commemorating the launch of the new Glossy Collection lineup starting on the 9th.