News of KCON LA 2026 K-BEAUTY Messenger Selection

We are pleased to announce that AlphaDrive 1 has been selected as the K-BEAUTY Messenger for KCON LA 2026!

I am so proud to see the AlphaDrive 1 members stepping forward as messengers to introduce K-Beauty to the world, going beyond music. 

It seems like a paradigm where trendy and sophisticated visuals and healthy energy perfectly match the charm of K-beauty. 

I am already looking forward to the performance of AlphaDrive One, which will bring the excitement of discovering its own unique charm to fans around the world.