[talk] When Cha Eunwoo does it, it becomes a trend

The outdoor and sports fashion industry is paying attention to the growth of trail running. Trail running refers to running fast on forests, paths, forest roads, and sandy roads, rather than on regular asphalt roads. Following the baton of golf and tennis, last year’s ‘running’ craze blew, and this year, trail running, which goes one step further than regular running, is receiving attention.

트레일러닝 대회에 참가한 가수 겸 배우 차은우 씨. 아웃도어 브랜드 SNS.
Singer and actor Cha Eun-woo, who participated in the trail running competition. Outdoor brand SNS.

According to the fashion platform Musinsa on the 26th, the search volume for trail running shoes (April-June 2025) has increased by 121% compared to the same period last year. Musinsa currently sells trail running shoes from major brands such as Hoka, Nike, Salomon, Nike, New Balance, and Asics.

The interest in trail running has expanded as running has become popular and more people are looking to enjoy a different kind of exercise. Trail running is more difficult and more intense because it involves running up a mountain. Also, unlike regular running, you can show off your fashion taste with vests and small bags. MZ (Millennials + Generation Z) are attracted to trail running. Furthermore, singer and actor Cha Eun-woo and broadcaster Dex are seen enjoying trail running on media and social networking services. SNS ) is analyzed to have had an impact through shared dots.



Outdoor companies are responding quickly. According to Kolon Sports, sales of 'trail running shoes' have increased by 60% since the beginning of the year compared to the first half of the previous year. This is because the company expanded its product line from mountaineering and hiking shoes to trail running shoes, taking note of the growing interest in the trail running market since last year. Kolon Sports increased the number of trail running shoes from 9 to 29 this year. It is suitable for beginners so that they can choose shoes that fit their skills. 'TL- For professionals from 1' 'TL-X', Multipurpose sneakers 'TL-P' It has a lineup of vests and backpacks that are necessary for trail running.
 
 
When Cha Eunwoo does it, it becomes a trend
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  • Profile Image
    edTapir181
    은우는 뭘 해도 자연스럽게 멋있음
    패션이든 행동이든 다 세련돼 보임
  • Profile Image
    bhBuffalo60
    어떤 느낌이든 찰떡 무드예요 다 잘 소화해버리네요	
  • Profile Image
    daJaguar973
    은우가 입으면 바로 유행됨
    패션이든 헤어든 다 찰떡이야
  • Profile Image
    dkJellyfish810
    브랜드가 영업을 잘하는 것 같아요
    모델과 시너지 효과가 좋네요
  • Profile Image
    aloha
    역시 인기가 많아요
    차은우 좋아요
  • Profile Image
    wwfetkd14
    정말 대단하다
    뭘 해도 유행하네
  • Profile Image
    yiUmbrellabird977
    이거 레전드더라구요 같이 뛰고싶어요
  • Profile Image
    hyZebra658
    그니까요 군대가지마요 ㅠㅠㅠㅠ
    안돼
  • Profile Image
    tmfrl3012
    근데 정말 뛰고 나서도 저 미모 유지하는게 대박이예요
    사람이 맞을까요 요정아닐까요
  • Profile Image
    아파트
    마라톤 뛰시는거 봤어요
    이 이후로 마라톤이 유행이됬군요
  • Profile Image
    xyJackal936
    너무 좋은거 같아요. 사람들이 많이 하는 거 같네요.
  • Profile Image
    dbToucan625
    영화같은 러닝이었죠~ 착장도 미쳤어요
  • Profile Image
    theowl0308
    차은우 뭔가요? 러닝하는건가요? 더운 날도 잊을 정도로 같이 달리고 싶네요 
  • Profile Image
    대파쿵야
    애초에 저게 홍보더라고요 신박해요
  • Profile Image
    fallplus777
    차은우님이 한 스포츠 웨어를 일반인이 입는다고 차은우님이 되는 건 아니지만...
    혹시라도 좀 더 잘 생겨질까 하는 마음에ㅋㅋ
  • Profile Image
    raSloth291
    판매량이 급증했네요 은우님의 효과예요
  • Profile Image
    54Salamander305
    은우님 마라톤 뛴게 또 유행이군요 ㅎㅎ
    뭐만 했다하면 다 화제가되네요
  • Profile Image
    lkYak754
    차은우씨 효과 대단하네요! 트레일러닝이 이렇 핫해질 줄이야.
    
    저도 한번 도전해보고 싶은 마음이 듭니다. 장비부터 알아봐야겠어요.
    
  • Profile Image
    jkJaguar503
    러닝이 유행이긴 하죠
    차은우님이 입으면 더 잘팔리겠어요 
  • Profile Image
    웡웡
    은우가 다 걸쳐줬으면 좋겠다 
    은우한테 대보고 괜찮으면 살 거 같다