Updates on San Milano and Ambassador Activities

On September 27, San posted a dinner photo taken in Milan. He was seen leaning to the side with a glass in hand in front of a table adorned with candlesticks and ornate decorations, and he reportedly added a short caption that simply read "peeking." The atmosphere looked like a scene from a movie.

The background behind the upload of this photo is his fashion activities. San has been serving as a global ambassador for a global luxury brand since October 2025, and it is said that he participated in the Dolce & Gabbana Fall/Winter 2026-27 campaign in Italy this summer. Steven Meisel was in charge of the photography, and he reportedly pulled off knitwear and tailored looks.

In September, he also attended the Vogue World Showcase and the 2026 F/W Collection event held in Milan. He walked the red carpet and walked the show in tailored suits and collection looks, and reportedly said that it was a great honor and an unforgettable experience.

San serves as the main dancer and lead vocalist in the team, and as the first idol from Namhae-gun, he also serves as a hometown ambassador. In 2024, he received the Best K-Pop Icon award at the Elle Style Awards, and in February 2026, he participated in the activities for the 13th mini album, Golden Hour Part 4.

It's fascinating how you look so different on stage and at the fashion scene, yet suit both.