GD talks about why he can maintain a long-term partnership with Chanel

https://www.elle.co.kr/article/1866336

When asked why she has been able to maintain a long-term partnership with Chanel , she said, “I think it’s because I don’t think of this relationship as work. Just as I’ve been able to do music work because I don’t think of it as work, my relationship with Chanel is also close to friendship, so it’s been able to continue. “I think so. Sincerity always gets through,” he answered, showing his side as a global ambassador.

The secret to GD and Chanel working together for so long is that it's based on friendship, lol