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BLACKPINK is breaking records again as soon as they made a comeback. Their third mini-album "DEADLINE," released on February 27th, sold nearly 1.65 million copies in just four days, topping the monthly album charts in just over two days. Despite being their first full-group album in three years and five months, they're sweeping the top global charts, making it hard to feel the hiatus. The title track "GO" music video garnered tens of millions of views within 24 hours of its release, making people say, "As expected, they're the ones who do it." As BLINKs, it feels like this is the season where our wallets can't help but open.