Rosé's 'Apartment' Effect Explodes...No. 1 in Girl Group Individual Brand Reputation in November

BLACKPINK's Rosé took first place in the girl group individual brand reputation rankings for November 2024, thanks to the comeback fever.

The Korea Enterprise Reputation Research Institute extracted 132,586,799 pieces of brand big data on 712 girl group members from October 17, 2024 to November 17, 2024 for the analysis of girl group individual brand reputation big data in November 2024, and analyzed the brand reputation index with participation index, media index, communication index, and community index created through analysis of consumer behavior on girl group individual brands. Compared to 135,672,895 pieces of girl group individual brand big data in October, it decreased by 2.27%.

The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a great influence on brand consumption. Through the analysis of girl group individual brand reputation, it is possible to measure positive and negative evaluations, media interest, and consumer interest and communication volume for girl group individual brands. The analysis of girl group individual brand reputation also includes a brand value evaluation analysis that measures brand influence.