Rosé, 1st place in idol brand reputation, as expected!

Blackpink's Rosé took first place in the idol individual brand reputation survey conducted by the Korea Corporate Reputation Research Institute.

This is the result of analyzing the brand reputation index by extracting 163,322,138 pieces of big data on the personal brands of 1,730 idols from December 29th of last year to January 29th of this year and measuring the consumer participation index, media index, communication index, and community index for the personal brands of idols.

Compared to 194,169,629 pieces of idol personal brand big data from last December, it decreased by 15.89%, and a detailed analysis shows that brand consumption decreased by 13.60%, brand issues decreased by 10.17%, brand communication decreased by 15.23%, and brand expansion decreased by 18.06%. Rosé took first place, followed by Espa's Karina in second place and Astro's Cha Eun-woo in third place.