Samsung Electronics Selects BTS RM as Ambassador for Samsung Art TV

Samsung Electronics announced on the 17th that it has appointed RM of 21st century pop icon BTS as the official ambassador for Samsung Art TV.

Samsung Electronics will release 'RM Artwork Comments' containing RM's commentary on artworks in its Art Store. RM plans to share his perspective on carefully selected artworks. Also, as part of his activities as an ambassador for Samsung Art TV, RM will attend 'Art Basel in Basel', the world's largest art fair held at Messe Basel in Switzerland from the 19th to the 22nd (local time) and hold a special talk session on the 18th. RM's activities and behind-the-scenes stories at Art Basel will be revealed through the Samsung Electronics Newsroom.

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Samsung Art Store is an art subscription service provided through Samsung TV, offering over 3,500 works of art from world-renowned art galleries and artists in 4K quality.

RM said, “As someone who usually finds deep inspiration and comfort through appreciating various works of art, this collaboration with Samsung Art TV is meaningful,” and “I hope that through this collaboration, more people will be able to connect with art in their daily lives.”

“RM’s passion for art and culture is deeply aligned with Samsung’s vision of expanding accessibility to art through technology,” said Lee Heon, Executive Vice President of Visual Display Business at Samsung Electronics. “We hope that customers will be able to enjoy artwork in a more diverse way through RM’s commentary, as he is well-versed in artwork.”

https://n.news.naver.com/article/366/0001085872?sid=105

Wow, RM has been selected as the ambassador for Samsung Art TV, it's a perfect fit! I'm even more excited because this is a perfect position for RM, who has always had a deep interest and appreciation for art. The special talk session held at Art Basel in Switzerland seems totally awesome, and I'm really excited as a fan that RM will personally explain the artwork! I can't help but admire how his hobby naturally connects to his work, how professional and cool it is. I saw Namjoon's Art Basel scene through his vlog, and I'll definitely cheer for him to go to work this time! RM, this promotion will be a huge hit too!