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Did you hear the news?
BTS's experiential pop-up store 'BTS POP-UP: MONOCHROME'
It won the grand prize at Germany's renowned Red Dot Design Award. It's a globally recognized design award, so isn't winning a grand prize truly remarkable?
This pop-up store wasn't just a simple exhibition, but was designed to deliver "memory clouds" to fans. It started in Seoul and traveled to nine cities, including Japan, Indonesia, and the United States, attracting a staggering 270,000 visitors, a huge deal. The online platform, which allowed users to track the cloud delivery process, was also a truly emotional and creative touch.
This award isn't just about the design's beauty, but it's even more touching because it's a global recognition of how BTS and their fans' shared emotions and memories are expressed through their designs. BTS creates "legends" with each new attempt, and as a true fan, I'm so proud of them and can't wait to see what kind of content they'll bring in the future. This is the best news for fans! 💜
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- 01CommentsThe reward ads look great haha. I really want to see them in person. They'll probably display them nicely on the LED screen. I'm looking forward to it.393026.10.20
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