Jin is also very talented in entertainment.

BTS's Jin has once again garnered attention as a leading figure with both brand power and entertainment savvy. His recent achievement of winning the male variety idol category at the "2025 Brand of the Year Awards" reaffirmed his influence beyond idols in the popular entertainment market.

Hosted by the Korea Consumer Forum, this awards ceremony determines the best brand through nationwide voting. The fierce competition has drawn keen attention to the winner. BTS's Jin's selection as Male Variety Idol of the Year goes beyond simple fan support, demonstrating widespread public support and favorability.

 

"Killing Two Birds at Once"... BTS's Jin Proves He's a Multi-Entertainer, Dominating Variety Shows and Brands Simultaneously

At the same awards ceremony, the Netflix variety show "Daehwajang Gianjang," starring Jin, was also named Best Brand in the Program category. Released in April, "Daehwajang Gianjang" achieved an unprecedented feat by topping the "Top 10 Series in Korea" list despite being a variety show on Netflix, a platform heavily focused on dramas. Furthermore, it ranked 6th in the Global Top 10 Series list for Netflix non-English speaking countries, becoming the first Korean variety show in the variety genre to reach the global rankings.

The cast's buzz and impact were also evident. Jin took first place in the Good Data Corporation Fundex's integrated TV-OTT non-drama cast buzz for the third week of April, proving just how significant his presence was within "Daehwajang Kianjang." Regarding this success, PD Jeong Hyo-min mentioned the difficulty of recruiting Jin before his military discharge, saying, "Jin was a great help in joining us for the Ulleungdo filming despite his busy schedule." The show's host, Kian84, also praised Jin's all-round entertainer side, saying, "Jin served as the spiritual pillar of the show."

BTS Jin's multifaceted activities extend beyond his appearances on variety shows. In July, he also appeared on JTBC's "Please Take Care of My Refrigerator," captivating viewers with his striking visuals, witty banter, and eloquence. Beyond his musical talents as an artist, he's also shown his prowess in advertising and variety shows, solidifying his position as a true multi-talented entertainer.

BTS's Jin had a record-breaking year, winning the "2025 Brand of the Year" award in the male variety idol category and simultaneously sweeping the program category for "Daehwajang Gi-anjang." Following his April release with the Netflix original "Daehwajang Gi-anjang," which broke both domestic and international popularity indicators and elevated the status of Korean variety shows, he has continued to appear in various variety shows. Most recently, he appeared on JTBC's "Please Take Care of My Refrigerator," captivating viewers with his cheerful charm and human touch. As anticipation builds for BTS Jin's diverse activities in the future, his position as both a variety show and a brand has been firmly established.

Jin-nim is also very talented in entertainment. He is a great actor.

It was so much fun

It's great to see you looking great on stage, but

I also really like seeing your natural side on variety shows.

It seems like everything Jin does is just about creating issues.