BTS / Photo courtesy of Big Hit Music
[Sports Korea reporter Shin Young-seon]
According to a big data analysis of the September 2025 boy group brand reputation rankings, BTS ranked first. Seventeen followed in second place, and Stray Kids came in third.
The Korea Corporate Reputation Research Institute analyzed 64,448,201 pieces of boy group brand big data from August 13 to September 13, 2025.
The brand reputation index is calculated by synthesizing positive and negative evaluations, media exposure, interest, and communication volume that influence brand consumption based on consumers' online behavior.
BTS took first place. As expected, it's BTS.
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