The media influence of K-stars is exploding.

BTS' V's single social media post is worth over 9 billion won.

Our analysis of all of Lefty's published data revealed that for the first time this year, K-pop stars have recorded over $10 million in EMV at every major global event held around the world. Since 2021, when the New York Times reported that "K-pop stars dominated the front row of fashion weeks," and the global status of K-pop stars has risen, stars who recorded over $10 million in EMV at large events have been produced.

However, this is the first time that K-pop stars have taken turns recording EMVs of over $10 million at major overseas events such as Fashion Week, Met Gala, and Coachella.

This is analyzed to be because BTS has returned as a 'complete group' after their military discharge and is actively promoting for the release of a full album next year following their individual solo activities, and Blackpink is also continuing to be active, such as releasing a new song as a complete group.

Enhypen, who recorded the shortest time for a K-pop boy group to debut at Coachella, Stray Kids, who topped the Billboard 200 with their new album "Karma" last September, becoming the first group in Billboard history to have seven consecutive albums top the charts, and aespa, who also ranked high on Billboard and won the female group award at Billboard Women in Music earlier this year, have increased their popularity by building fandoms through overseas tours, which has become the basis for this influence.

Isn't he the best K-pop star? That's how influential he is. V's Instagram is a famous gallery, and every post has millions of likes. Everyone falls for his soft charm and strong charisma. You can really feel the power of a global fandom.