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The scale of ultra-luxurious mega-screen advertising is huge.
2025.10.23 22:50
Jimin's Chinese fanbase, JIMINBAR_CHINA, held a video ad campaign in Shenzhen to celebrate Jimin's birthday. The campaign, which took place on Jimin's birthday on the 13th, took place at the IFC, a landmark located in the heart of Futian, one of Shenzhen's nine districts. From 9:45 PM to 10:00 PM, a video celebrating Jimin's 30th birthday was broadcast on a 118-meter-wide screen, lighting up the streets of Shenzhen at night.
Screen ads were also run in major commercial districts in Shenzhen, Putin, and Nanshan. These screen ads ran in seven locations, including the International Exchange Plaza, a pedestrian thoroughfare with over 200,000 daily passengers. The ads were broadcast 60 times per hour, each lasting 15 seconds, on the 13th.
Previously, 'Jiminbachina' has continued to support Jimin with faith and affection through countless legendary supports, such as the first idol airplane exterior wrapping advertisement, the 'Snowy October 13th' event in the middle of Gangnam, 'Jimin Theme Park' in Myeongdong, and the exterior screen advertisement on 34 buildings in Hangzhou, China, and the world's first idol billboard advertisement in 'Dubai Mall'.
I think it must have been a spectacular sight for the fans to see too.
How splendid would it have been in person?
As expected, Jimin is a world star! It feels like the entire country is covered in congratulatory advertisements.
The choice of ad location is also important. I think it'll be extremely effective because it's located in a central location with a lot of foot traffic.
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