The collaboration between BTS's Hive and Son Heung-min is awesome!

Hive is joining hands with LAFC…
The scale is really different
The team that Son Heung-min plays for and Hive are together
Just thinking about holding a K-culture festival is exciting.
How exciting would it be to see music and sports meet?
BTS, Seventeen, and Cat's Eye music resonates in the stadium
It's a complete global mood, with even a light show going on.
I think overseas fans will naturally fall in love with K-pop while watching the game.
Now, the term 'K-culture' is not just a trend,
It feels like it has become established as a culture.