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Paradise, the resort chosen by V, has launched its global campaign.
2025.12.01 09:46
Paradise Group has selected BTS' V as its new brand ambassador and launched a global brand campaign.
This campaign video was produced with the concept of V unfolding his own fantasy throughout the resort, and emphasized the brand identity by sequentially featuring the resort's core facilities, such as the Korean fine dining restaurant 'Saera Sae', the indoor theme park 'Wonderbox', and the spa 'Cimer'.
Paradise City has proven its competitiveness as an integrated resort by receiving favorable reviews from global hotel guides such as Michelin Keys and Forbes this year, and has clearly established a strategy to expand overseas exposure through V's global influence.
The group was also introduced for its emphasis on the art-based 'arttainment' philosophy and its strengthening of the residential viewing environment.
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