If Jungkook writes it, it's sold out, if he shows it, it's sold out.

Jungkook isn't just an 'idol'; he's a trend itself.
If you use it, it's sold out, if you carry it around, it's sold out... Does that make sense? LOL
A person who, just by carrying it on his body, runs a factory that sells out…
Vogue Japan just uploaded a video titled 'What's in My Bag'
Toothpaste → Sold out / Lip balm → Sold out / Olive Young's entire inventory → Sold out This is the flow.
It's so politically correct that it makes me laugh and feel proud at the same time.
The company posted a notice saying, “If the product runs out of stock, it may be difficult to purchase for 2 months.” It was really great…
It really feels like we like people with that kind of ripple effect.
But what's even cooler is that the items Jungkook showed aren't just luxurious and flashy.
The point is that they were everyday and practical things.
Toothbrush, floss, mouthwash, jelly, charger…

And even the tone of voice like “I prefer a large bag with plenty of storage space”

Just the human Jeon Jungkook. This is what it means to have an influence that shakes the world without needing to be decorated.