V is also promoting himself as a cosmetics advertisement model in Japan. He's the best.

These days, it seems like V's name keeps popping up everywhere. Recently, news broke that he'd been chosen as the new face of Japanese skincare brand Yoon's. Yoon's announced V's selection as their ambassador through their official channel in late October, and a pictorial was also released. In the photos, V's skin looked exceptionally clear, and his overall vibe was quite calm. The natural look left a stronger impression than the flashy look.

Afterwards, a commercial video and behind-the-scenes footage were released. It wasn't just a few photos; the video continued, giving the impression that a well-prepared campaign had been produced. Starting in mid-November, TV commercials will air across Japan, making me think we'll be seeing V's face more often there. Since Yoons is a brand that primarily targets women in their 20s and 30s, putting V at the forefront felt natural.

Following this news, there was also talk that the stock price of Ai Robotics, Yoon's parent company, had risen significantly. After the news broke that V had been selected as an ambassador, the stock price reportedly soared by over 7 percent, reaching an all-time high. Seeing this response, I realized that the so-called "V effect" is not without reason. It's not easy for a single name to generate such an immediate response.

This isn't V's first time modeling for a beauty brand. He's already been the face of Korean brand TirTir, and now he's joined the Japanese brand Yoon's. Both brands share the same indie nature. While not massive in scale, they share a commonality in that they're actively targeting the international market. It's quite impressive that he's simultaneously serving as the face of beauty brands in both Korea and Japan.

On the other hand, it also occurred to me that V is already a global ambassador for luxury brands Celine and Cartier. He's also been featured in various campaigns, including for Coca-Cola, coffee, and even outdoor brands. It seems like he's not tied to a specific image, but rather, he's developing a sense that he fits well with everything. In fact, Celine and Cartier have reportedly seen a significant increase in sales since V became their model.

Another constant topic is V's personal influence. While stories about Instagram follower counts and search volume are already familiar, the fact that these numbers are still increasing is noteworthy. There's also the constant refrain that V's ads sell out. This Yoon's ad seems to fit into that same mold.

Looking at V's recent activities, I get the feeling that his influence is continuing naturally, even without any grand declarations. He's been used as the face of both luxury and indie brands, and the response is immediate. The news of him becoming the Yoon's ambassador remains one of those moments, and I think this kind of news will continue for the time being.