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In 2017, Lotte Duty Free expanded its business to attract more foreign tourists.
7 artificial male group ' BTS ' was selected as the new model .
2018 Lotte Duty Free, the official sponsor of the PyeongChang Winter Olympics,
Highly recognized worldwide, including in China and the United States With BTS
We also planned to work hard to promote the Pyeongchang Winter Olympics to the world. .
' sightseeing + Entertainment ' Lotte Duty Free, which has built its reputation as
At that time, with BTS joining K- We have further strengthened our Korean Wave marketing content in the pop sector. .
Lotte Duty Free 2003 We have been actively using the Korean Wave for marketing since 2000. .
In particular, to maximize the ripple effect of Korean Wave culture 2009 The Lotte Duty Free model music video, which began production in 2016,
It is more popular overseas. .
also
The campaign, which launched in September 2021, is a sitcom-style ad series called 'Friends Who Have to Leave'.
It gained huge popularity, surpassing 10 million views on SNS channels.
We were trying to attract foreign tourists by holding model and fan meetings and family festivals. .
Lee Min-ho, including BTS who joined this time , Lee Jun-ki , Lee Jong-suk , Ji Chang-wook ,
Super Junior , 2PM, EXO , Cha Seung-won , Choi Ji-woo , Hwang Chi-yeul , keystone , twice , NCT etc.
gun 14 dog team , 58 It is said that Myeong was a model for Lotte Duty Free.
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