[talk] A global influence that captivates the world

BTS is not just a K-pop group, but an icon who has transformed the global music market. They have transcended language and cultural barriers to connect with fans around the world, exerting tremendous influence. Their story, from starting out in a small company to becoming global superstars through music, performance, and genuine connection with fans, gives hope and dreams to many. While BTS has sometimes faced the unfair "rules of the game" with each success, they have persevered, steadfastly forging their own path. From reaching the top of the Billboard charts to delivering a message to younger generations through speeches at the United Nations, their actions have played a crucial role in elevating the status of K-pop globally. Beyond mere popularity, their success has established themselves as a cultural phenomenon and a social message.