As expected, it's BTS! Ranking first in brand reputation is a natural result.

As soon as I saw the boy group brand reputation results for January 2026, I nodded in agreement.
I wondered if it was possible for the words "BTS #1" to feel this stable.

It's really amazing that even though it's a period of hiatus, they still have an overwhelming presence.
Even without talking about media index or communication index, there is a ripple effect that can be felt.

It's not common for a group to become a topic of conversation just by their name and receive a lot of responses from even a single article, even after time passes.
That's why these results feel more meaningful.

EXO, Stray Kids, and Seventeen are all teams that are doing so well, so their rankings are understandable.
In the meantime, I feel proud that BTS is maintaining its #1 position.

It's truly legendary that the brand power is so alive that the word "Gunbaekgi" pales in comparison.
I feel that the fans' support is supportive, but the public interest itself is consistent.

Looking at these results, I can only imagine how great it will be when we start promoting as a full group again.
It's like this now, so I'm getting more and more excited about how much things will change next time.

As expected, the only thing that comes out is, as expected.
I think this month has proven once again that the three letters of BTS' name are the brand itself.