[talk] The Mexican president sent a letter requesting BTS to expand their concerts.

The full return of BTS is having an immediate ripple effect on the global real economy.

As soon as the world tour was announced, demand for accommodation and transportation in major cities skyrocketed, and even heads of state requested additional performances, creating an unusual scene.

The so-called "BTS effect," which simultaneously stimulates domestic consumption, tourism, and the financial market beyond cultural content, is once again becoming a reality.

Mexican President Claudia Sheinbaum reportedly sent an official letter to President Lee Jae-myung requesting additional performances by BTS in Mexico during a regular briefing on the 26th. President Sheinbaum explained, "Tickets for the Mexico City concert sold out instantly with 1.1 million people registering," and "Since there are still many young people who long for a concert, I made this diplomatic request." It is rare in the world of concert history for a head of state to officially request an expanded performance by a specific artist at the government level.

As such, BTS's performances are a hit not only in Korea but all over the world.

I'm so proud of BTS.

As expected, it's our BTS~^^