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The news of BTS's return after four years has caused a frenzy across Europe about learning Korean language and culture.
2026.02.12 07:04
With BTS's new album titled "Arirang," demand for learning Korean traditional culture and language has exploded among young people in France and Europe. The King Sejong Institute in Paris has seen a fivefold increase in enrollment, while the Lille Korean School reportedly has limited space and can't accommodate its waiting list.
In particular, learning to read BTS lyrics and write the members' names in Korean using Korean textbooks produced by HYBE has become a growing trend. Fans are deeply moved by BTS's return to their roots of Korean identity through this "Arirang" project, and they are eager to understand Korea on a deeper level.
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