[talk] A scale that unites the entire world with one real question…

5th regular album Arirang Ahead of its release, “WHAT IS YOUR LOVE SONG?” was displayed from Seongsu-dong in Seoul to Times Square in New York and Waterloo Station in London.
At first, everyone was just guessing whether it was a brand campaign or a movie promotion, but when the main character was revealed to be BTS, it felt like the puzzle was falling into place.

The COEX Rose Art Wall display was also really impressive.
The structure is so sophisticated that people take one flower at a time, and the phrase and logo that were hidden behind it are revealed… The way that participation itself becomes a message is so sophisticated.

I'm especially excited because this album deals with the team's identity and the universal emotion of 'deep love.'
I think it's a BTS-like approach to ask the question of expanding 'Love Song' from a simple love song to a song that contains each person's memories and comfort.

Asking questions in the middle of the city,
Ultimately, the answer lies within each of our playlists.

Don't you find yourself looking back at old songs for no reason?