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Whenever Jungkook wears it, it sells out like hotcakes.
2026.02.26 13:43
Calvin Klein's 2026 Spring campaign proved the 'Jungkook effect' once again by selling out all sizes immediately after its release.
BTS' Jungkook has shown his powerful global influence through American fashion brand Calvin Klein's 2026 Spring (SP26) denim campaign.
Calvin Klein unveiled a new campaign featuring global brand ambassador Jungkook on the afternoon of the 24th. The response was immediate. The "Heritage Classic Nylon Bomber Jacket" worn by Jungkook sold out in all sizes on the official US website, reportedly within just three hours of its release.
The '90s denim trucker jacket' showcased in the same campaign pictorial also garnered attention, quickly selling out in size XS. The phenomenon of the product disappearing the moment Jungkook appeared was repeated this time.
The online response was explosive. The campaign video garnered 1.6 million likes and 10.6 million views within three hours of being released on Calvin Klein's official Instagram account. It reached 14.6 million likes in seven hours, 19.7 million in 15 hours, and 20 million in 17 hours. It reached the 20 million mark in less than a day.
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