[talk] How BTS's Koreanness Connects the World

BTS recognizes that the more they strengthen their Korean identity, the better their global fans can project themselves onto them, and this allows them to maintain their influence even without releasing music. Soft Power 2.0 is showing.

On stage, it's not just music The experience itself , connecting tens of thousands of audiences with empathy.

Rolling Stone magazine praised BTS's Koreanness as a bridge that connects everyone, and as director Bong Joon-ho said, "The most personal is the most creative," BTS returns to their roots and displays global creativity.

Ultimately, BTS is breaking the perception that tradition equals old-fashioned, setting a new standard for how the world's biggest group can be the most Korean, and shifting the narrative from "we can do it like the West" to "the West wants ours."