[talk] I've been hearing more and more these days about how big of an impact BTS has had on the K-pop industry.

At first, some people just saw them as popular idols, but now, looking back, it feels like they're the team that truly introduced K-pop to the world. Their continued rise on international charts and award ceremonies seems to have paved the way for K-pop to truly reach the global market.

And musically, they've delivered many meaningful messages, and I feel like the image of idols has changed little by little. I think the fact that they're not just a group that's good at performing, but a team that puts their own stories and thoughts into their music has left a lasting impression on many people.

Perhaps because of that influence, it seems like younger idols are more naturally targeting the global market these days. Fandom culture and music consumption patterns have also grown and diversified, so I feel like BTS has left a significant mark on the changes they've made.