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BTS to Hold 'Arirang' Pop-Up Event with Comeback on the 20th... Unprecedented Collaboration with the National Museum of Korea Foundation
2026.03.10 15:19
This morning (the 10th), BTS announced that they would be holding a special pop-up store to coincide with the release of their new album 'ARIRANG'.
This pop-up, in collaboration with the National Museum of Korea Foundation's brand 'MU:DS', will present goods that reinterpret the beauty of Korean tradition in a modern way.
It will be held from the 20th to April 12th at both the Shinsegae Department Store main branch and the Hive Yongsan building, and will be operated on a reservation basis.
This collaboration, which will promote the value of our culture to the world, is already garnering attention as it will showcase the essence of 'K-culture.'
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