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BTS's "Arirang" Pop-up Store: Connecting Traditional Culture
2026.03.11 00:36

This comeback is not just a simple music release. cultural issues It's the same! BTS's 5th full-length album Arirang Along with the release, pop-up stores will open at The Heritage, the main branch of Shinsegae Department Store in Seoul, and the Hive building in Yongsan.
period : March 20th, 1:00 PM - April 12th, 8:30 PM
location : Shinsegae Department Store Main Branch & Hive Headquarters
This pop-up is not only about sales, The meeting of Korean traditional culture and K-pop In that sense, it is a big Issue It is becoming a brand of the National Museum of Korea Cultural Foundation. MUSE The goods in collaboration with BTS reinterpret traditional patterns and colors in a modern way, containing the special meaning of BTS spreading the beauty of Korea to the world.
This pop-up is not a place to buy goods, but a place where BTS and Korean culture come together. Historical issue site This will be it!
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