As the Gwanghwamun performance approaches, the ARMY festival has begun in Myeongdong!!

As the Gwanghwamun performance approaches, the issue is that ARMY's festival has started in Myeongdong!! Yes,,.

As the Gwanghwamun concert approaches, all of Seoul is buzzing. From Myeongdong to Gwanghwamun, it feels like a veritable festival for ARMY. Shinsegae Duty Free has expanded its K-Culture Zone and is pumping out BTS merchandise to ignite fan enthusiasm, while Lotte Department Store welcomes ARMY by bathing the streets in purple lights before and after the concert. This isn't just a simple concert; the entire city becomes a massive stage welcoming BTS.

Just as merchandise sales exploded last year, the passion of fans will once again shake up the market and expand the culture. With the release of the "ARIRANG" album and the opening of a pop-up store, ARMYs' hearts are racing. From Jin's Super Tuna Edition to TinyTan Kombucha... there's a slew of unmissable moments waiting for fans.