Jin's Laneige Campaign, the ‘JIN Effect’ Fueled by Fan Devotion

As soon as BTS's Jin appeared as the new campaign model for the global beauty brand Laneige, fans showed an explosive reaction. Jin's pictorial, released alongside the upgraded launch of the 'Neo Cushion,' Power and influence befitting a visual king I proved it.

In particular, as soon as the campaign for 'The Matte' line launched, it took the overall number one spot at Olive Young, Korea's largest drugstore chain, shaking up the market with just the name of the gin. Hot Fan Issue Points It has become [this]. Fans are showing an enthusiastic reaction, saying, “As expected, Jin is an advertising genius” and “A perfect combination of visuals and brand power.”