[talk] Thanks to BTS, the Gwanghwamun area is experiencing a ‘purple boom’

Reactions such as “BTS is even saving the economy” and “The moment Gwanghwamun was dyed purple, the stores shone along with it” are continuing,,,,,.

It brought a special boom to the retail industry with an unforgettable melody. purple special It looks like it will be recorded as such.

The BTS concert held at Gwanghwamun Square on the 21st was not only a touching moment for fans, but also for the retail industry Hot purple effect It brought [a sense of]. Despite the crowds being smaller than expected, sales at department stores, convenience stores, and food and beverage outlets temporarily skyrocketed, making the influence of BTS palpable.

Lotte Department Store's Myeongdong main branch reportedly saw a 135% surge in sales to foreign customers compared to the previous year, with overall sales rising by 30%. Shinsegae Department Store's main branch also recorded a 48% increase in sales during the same period, demonstrating that BTS concerts are moving beyond simple music events to influence the local economy. Fan power It essentially showed that.