[talk] The Spotify SWIMSIDE Korea hosting has truly expanded the BTS fan experience.

Did you see the news about the SWIMSIDE campaign Spotify held to celebrate BTS's comeback?
It was impressive that it went beyond a simple event and was structured as an experience where fans could directly participate and interact.
The flow that continued from New York to the Han River cruise in Korea was also interesting.
It seems like they've made it possible to enjoy music in various ways by adding sing-along sessions, photo zones, and even media art.
Especially seeing the configuration that connects the app and offline...
I look forward to seeing the fan experience expand further in the future.