70% favorability for the Korean Wave! South Korea, loved by the whole world, and at its center is, as expected, BTS.

Did you see the results of the '2026 Overseas Hallyu Survey' announced by the Ministry of Culture, Sports and Tourism this morning? It says that 7 out of 10 people around the world who have experienced Hallyu feel a deep fondness for Korea, and that our BTS proudly took the number one spot as the most influential Hallyu star! In particular, seeing that favorability has risen noticeably not only in countries in the Americas and Europe—such as the U.S., U.K., and Spain, where barriers were previously high—but also in Japan, isn't this proof that the感動 (emotional impact) of the 'Arirang' performance, which painted Gwanghwamun purple on the 21st, is spreading across the globe?