I didn't know something like this happened during BTS's military hiatus.

 

By any chance, is it an app for sending letters of comfort to the armed forces? ' The Camp ' Do you know? ?

 

Older guys might not know this, but

Date of birth of the enlisted recruit , Enlistment date , Enter the enlistment unit accurately

' Soldier I miss ' If you register, you can write an internet letter to the trainee. !

 

But a problem arose when the BTS members were on a military hiatus.

It is the military慰問 letter app regarding the military service of BTS members. ' The Camp ' Is

It became controversial due to the unauthorized use of portrait and name rights.

 

 

Without the permission of BTS's agency

In The Camp app, Jin, J-Hope, RM A separate community for the back was opened, and

The community has the members' names in the name , BTS The team name , Official Because the expression is being used

There was a problem because it could easily be mistaken for an official channel. .

 

Since HYVE has a separate fan community platform called Weverse

It was made clear that the community in question is not an official communication channel. .

 

 

The operator of The Camp went further by utilizing the names and photos of BTS members

Open individual communities and dolls , We intended to generate revenue by selling merchandise such as name tags. .

 

The Camp Mall, The Camp’s commerce channel, sold a package of soldier name tags that attach to and detach from dolls. ,

On this name tag BTS It is said that the members' real names were used. .

 

The dolls are per piece 5 only 6000 It was sold at a high price of approximately [won].

HYVE's position is that it infringed on the intellectual property rights of BTS's 'artist name'. .

 

The good thing is that at least it's a relief. 2024 year 2 Since the month

The Camp operator [attacked] on Hive's protest BTS Take down the related posts

It is said that sales of the doll and artist name tag package have also been suspended. .

 

Hive

“ Last month, we sent a certified letter to the operator of The Camp regarding the infringement of their publicity rights by using BTS's likeness and name without permission from BTS and their agency. ” He said .

 

mudfish “ Regarding acts that infringe upon publicity rights—in which the company and artists have invested massive capital and effort—and exploit them commercially, the agency plans to strengthen monitoring and take strict measures. ” He added, "..." .

 

While BTS was serving in the military

Utilizing BTS's fame and popularity

I can't believe they were selling doll and artist name tag packages right on the ROK Armed Forces platform itself. ...