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HYBE & Intellectual Property Office Block Counterfeit Goods… A Hot Issue Protecting Fan Loyalty
2026.04.08 11:14
As HYBE emphasized, the value of artist IP stems from the unwavering support of fans, and the key point is that using genuine products creates a virtuous cycle that leads directly to the protection of artists' rights.
The Intellectual Property Office also stated that “purchasing genuine products is the shortcut to protecting artists’ creative work,” and announced plans to expand crackdowns and campaigns linked to performances. This goes beyond merely preventing counterfeit goods; it aims to safeguard the entire K-content industry and establish a sound consumption culture. Hot Issue It is establishing itself as such.
Protecting both the artist and the fans Global Issues Protecting artists' rights through genuine products is the way to make our support and love shine even brighter.
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