[talk] ‘BTS Effect’… Gyeongbokgung Palace Surpasses 250,000 Visitors in 8 Days, A Hot Cultural Issue Catching Global Attention

Comeback Live 'Arirang' Performance Since then, the number of visitors to Gyeongbokgung Palace has increased explosively, proving the 'BTS effect' in numbers. 33,000 people visited in just one day immediately after the concert, and a total of 259,640 people visited Gyeongbokgung Palace over eight days, demonstrating the world's interest in Korean traditional culture.

In particular, with over 50,000 people flocking on the Sunday following the concert, it served as an opportunity for Korean cultural heritage to establish itself as a global attraction, transcending mere fan enthusiasm. The National Heritage Administration also announced plans to "develop palaces and royal tombs into world-class cultural landmarks," once again confirming the cultural impact created by BTS.