[talk] The release of tumblers and merchandise stimulated baseball fans' desire to collect them.

From BTS and pro baseball to characters... 'IP pinpoint marketing' targeting fandoms is a hot topic in the F&B industry. I want to buy it.

The food and beverage industry is seeking new growth engines even amidst a recession Professional Baseball, BTS, Original Character IP They have entered into a marketing competition utilizing [them]. Starbucks stimulated baseball fans' desire to collect by releasing tumblers and merchandise featuring KBO team logos, while Lotte Well Foods targeted a loyal fan base by applying team designs to the 'Pepero' packaging.

Starbucks stimulated baseball fans' desire to collect by releasing tumblers and merchandise featuring KBO team logos, and Lotte Well Foods put team designs on its 'Pepero' packaging.