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Legendary presence proven through the Jin Lucido-El commercial... The visual king shaking the Japanese archipelago
2026.04.11 06:51
BTS's Jin has once again proven his unrivaled presence as the advertising model for the Japanese beauty brand Lucido-L. The recently released Argan Rich Oil series commercial and behind-the-scenes video have garnered an explosive reaction from fans worldwide as soon as they were unveiled. In the video, Jin perfectly captured the brand's luxurious image with just sophisticated styling and a gentle gaze. His professional demeanor in the behind-the-scenes shots—participating in discussions with staff and meticulously monitoring the footage—was particularly impressive. The contrast between his relaxed smile off-camera and his serious expression during filming is giving fans another thrill. With the commercial set to air on Japanese terrestrial television starting on the 23rd, we look forward even more to Jin's activities as he captivates the Japanese archipelago. Following his Billboard No. 1 and the start of his world tour, Jin has now conquered the advertising world as well; we sincerely support his unstoppable journey.
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