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[talk] A brand created by BTS themselves? I'm really curious about this.
It's fascinating that Paldo and HY have teamed up to launch a new brand, but to think BTS is participating on top of that—the scale is truly extraordinary.
It is even more surprising that we were involved from the planning stage, rather than just a simple model.
Seeing that they put meaning into the name itself, it feels like they really put a lot of thought into it, so I'm looking forward to it even more.
Since the members' opinions were incorporated into everything from the taste to the packaging, as a fan, I can't help but feel even more affection for it.
I think the direction of trying to capture both Korean sensibility and a global sense is a good fit.
If HY's technology and Paldo's know-how are combined with the bulletproof idea, the quality seems like it will be quite good.
It makes me curious to see if it will go beyond a simple collaboration and establish itself as a brand in its own right.
I'm already looking forward to it because I think the reaction will be huge when the product comes out later.