[talk] It’s such a scale where you come for a concert and end up having a proper trip as well.

The results show that international fans who came to see the BTS concert stayed much longer and spent more than regular tourists.
With an average stay of 8.7 days and a budget of 3.53 million won, it feels like I enjoyed the trip itself rather than just watching a performance.

In particular, I think the expanded range of movement, as we also enjoyed programs held throughout Seoul, played a significant role.
The natural flow leading to major tourist attractions like Yongsan, Myeongdong, and DDP is impressive.

The fact that the number of visitors and spending around the Goyang performance venue increased 35-fold and 38-fold is a figure that is truly tangible.
At this point, I think it is safe to say that this is a case where the influence of a single group has directly impacted the local economy.

It seems perfectly accurate to say that we live in an era where K-culture itself is a travel destination.
I can feel once again that BTS is playing a central role in this.