[talk] Sales are record-breaking thanks to BTS, so how can it be a deficit? What's going on?

Looking at HYBE's Q1 earnings, I think you might be a bit surprised if you just look at the numbers.

Sales hit an all-time high for the first quarter at 698.3 billion won, but the operating loss came out at 196.6 billion won.

At first glance, you might think the atmosphere is bad, but it turns out there is a separate reason.

It is a transaction where the majority shareholder gifted shares as performance bonuses to employees, and since that was recorded as an accounting expense, it appeared as a deficit.

I explained it as a one-time expense because no money was actually taken out.

So, excluding this, the adjusted operating profit was 58.5 billion won, which is said to have actually performed better than expected.

Especially hearing that album sales nearly doubled due to the impact of BTS's comeback, I can feel the power of the fandom once again.

With sales like this in the first quarter, which is the off-season, I think we can be optimistic about the overall trend for the year.Sales are record-breaking thanks to BTS, so how can it be a deficit? What's going on?

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  • Profile Image
    plX-ray Tetra578
    매출은 역대급인데 적자라니 처음 들으면 좀 헷갈리네요
    비용 구조가 크게 변한 건지 궁금해지구요
  • Profile Image
    이리롱
    방탄소년단 컴백 영향이 들어가면 어떻게 될지 궁금하네요 ㅎㅎ
    앨범이랑 투어로 수익 날텐데 
  • Profile Image
    vmflaldja1115
    헛 그러게요.. 운영에 뭔가 문제가 있나? 방탄은 잘하는데 아쉽네요
  • Profile Image
    sungjin4770
    이해가  안가네요
    경영문제인가
  • Profile Image
    vvHedgehog516
    방탄 덕분에 매출은 역대급인데 적자라니...
    이해하기 힘드네요
  • Profile Image
    54Salamander305
    헐 적자라구요??
    매출은 좋은데 적자라니 좀 이상하네요
  • Profile Image
    liPanda40
    회사내부의 문제인거지요. 쯥. 어쨋든 방탄은 매출최대라고 들었네요
  • Profile Image
    lpKoala75
    회계상 적자처럼 보이지만 실제 돈이 빠져나간 게 아니라는 설명이 핵심이네요.
    일회성 비용 제외하면 예상보다 잘 나온 거라 BTS 컴백 효과가 제대로 반영된 것 같아요.
  • Profile Image
    ssTarsier809
    앨범이랑 투어로 수익 날텐데
    운영에 뭔가 문제가 있나?
  • Profile Image
    hjdog391
    매출은 역대급인에 왜 적자일까요 궁금한 이유네요
  • Profile Image
    yuMongoose853
    매출은 역대급인데 적자라니 처음 들으면 좀 헷갈리네요
    이해가  안가네요