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Snow Peak, where V serves as an ambassador, recorded a sharp rise in sales, proving the "V effect."
It is said that at Taikooli Department Store, a landmark in Guangzhou, China, which opened in April, the brand surpassed 200 million won in sales in a single day at a store—an exceptional achievement for an international brand.
The news is that this has strengthened the brand awareness of Snow Peak.
As expected, it's incredible power.