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[talk] It looks like the BTS boom Netflix has enjoyed has now died down.
2026.05.05 08:41
Last month, the live broadcast of the concert hit an all-time high of 15.91 million viewers, but this month it dropped sharply to the 14 million range.
With the fans who flocked to see the performance leaving as soon as the festival ended, the numbers clearly show that the 'BTS effect' has worn off.
It is really interesting to see our domestic OTT platforms like Couple and Wavve gaining strength while global powerhouse Netflix falters.
It really makes me think the power of content is amazing, but it seems like keeping fans' hearts alive is a really difficult task for platforms.
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