[talk] Even the travel balance smiled thanks to the BTS effect

The travel balance in March is drawing attention for recording a surplus of $140 million, the first such figure in 11 years. This is attributed to a significant increase in demand from foreign tourists, driven by the combined effects of BTS's global influence and the high exchange rate. Demonstrating a positive ripple effect extending beyond K-pop to tourism and the economy as a whole, this once again highlights the immense brand power of BTS.