하루
BTS 협업으로 나온 라면이 미국 월마트에서 품절까지 이어졌다는 건 글로벌 팬덤 영향력이 그대로 드러난 사례네요. 한국과 서양 입맛을 고려한 퓨전 콘셉트까지 더해지면 현지 반응이 좋았던 이유도 이해되고, 국내 출시를 기다리는 반응도 자연스러운 흐름인 것 같아요.
It is said that the new ramen product from Ari, the new ramen brand resulting from the collaboration between Paldo, Hynix, and BTS, caused a sell-out frenzy at Walmart in the U.S. and received a bestseller badge.
I think the secret to its popularity is that the BTS marketing worked, and at the same time, Ari products were appropriately fused to suit the tastes of both Koreans and Westerners, creating a harmonious blend.
The domestic release is scheduled for the end of May, so ARMYs who are curious about the taste, please wait just a little longer!